Send mass SMS text messages for alerts, support, sales, and notifications.
Use videos or images to market your business via multimedia messaging.
Tap into new markets and reach out to prospective leads across the globe.
Integrate Texting Base with all of your existing productivity and workflow apps.
With this comprehensive guide, learn everything you need to know about SMS marketing.
It’s easy to get started with our restaurant texting service. Here’s how:
Text Message Marketing for Restaurants
Send marketing messages for restaurants directly to consumers through our restaurant texting service. From a restaurant greeting message to a reservation text message, send information directly to your customers, allowing you to boost your annual revenue instantly.
Why SMS Marketing for Restaurants?
In the food and beverage industry, you have to capture your audience’s attention quickly before they move on to the next best thing. It’s not uncommon to lose out on potential business as you wait for them to open up promotional emails. That’s why it’s time to integrate for your restaurant today. Compared to spam emails, texting has much higher response rates as it's a quick and preferred form of communication for most consumers today.
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We’re opening soon! Come by and check us out for our soft opening next week and enjoy 50% off regular menu prices when you bring a friend!
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Restaurant Text Marketing Statistics
- 62% of consumers would rather get restaurant info via texts
- 50% of local searches are done on mobile devices, which means most of your audience will see your messaging
- 49% of consumers want an instant response from you, which is easily accomplished via SMS
- Bar and restaurant text messages achieve a 45% response rate
- 40% of your consumers would rather communicate via texting than by phone
Benefits of Restaurant Text Messaging
There are countless benefits of text marketing for restaurants and bars. Ultimately, the power of text marketing helps to increase your business potential.
- Text messages provide a more personal touch to your marketing efforts.
- Set an automated SMS with reservation confirmations.
- Send custom specials based on previous purchases.
- Give your consumers visibility through texting fun graphics.
- Launch mass messaging campaigns for new menu offerings from the convenience of your own device.
- Emails get lost easily in a sea of spam, while 82% of text messages are read within five minutes.
Restaurant SMS Marketing Use Cases
- Ask their opinion about menu offerings
- Send promo updates
- Follow up with consumers and make sure they received your emails
- Send a thank you
- Ask if they want to join the mailing list
- Ask if they know someone they can refer
- Ask if a customer would like the specifications on menu items
- Let customers know you are a text-your-order restaurant
What to Include in Your Text Messages
It’s crucial to be creative with your bar and restaurant text messages and include relevant information. Be one step ahead of your competition by anticipating the needs and wants of your consumers on a more personal level. As a bonus, you can also use SMS messaging to help capture customer email addresses. A vital element of all effective bar and restaurant text messaging is adding in your reservation link so you can get hungry diners penciled in as quickly as possible.
How to Send Marketing Messages for Restaurants
Sign up for a text marketing platform
Considering the average consumer receives 121 emails per day, it’s no wonder your email marketing efforts get lost. Thankfully, consumers don't receive as many texts in a day and are more likely to view your text content.Upload a current list of contacts
You will need to upload your current contacts list once you have your chosen platform and your plan is in place.Compile text templates
Begin creating text templates that will act as a generic message that you can edit as needed.Set up a campaign keyword
A campaign keyword is the word or phrase your consumers use to opt in to your SMS marketing list.Promote your keyword
Once you’ve established your campaign keyword, it’s time to start promoting across any channels you currently have set up.Send bar and restaurant text messages
As you begin building your texting list, it’s time to start sending out your bar and restaurant text messages ASAP.
SMS Templates for Restaurants
- Welcome to [Insert Restaurant Name]! Thanks for signing up for text notifications. Enjoy a free dessert on us.
- Thank you for confirming your reservation. Does anyone in your party have any food allergies we should know about?
- Your reservation is confirmed [Insert Name]. We look forward to seeing you tonight at 7:00 PM.
SMS Marketing Compliance for Restaurants
There are countless benefits of marketing messages for restaurants and bars, but you must remember to abide by texting laws. Only message people who have provided their consent for your text messaging services.
Here is what you need to include to text restaurant or bar information while staying compliant:
- State that you'll never send non-restaurant or bar-related information
- Make sure consumers know it is a secure text
- Provide them with clear instructions for opting out
- Explain how often they will receive messages