Send mass SMS text messages for alerts, support, sales, and notifications.

Use videos or images to market your business via multimedia messaging.

Tap into new markets and reach out to prospective leads across the globe.

Integrate Texting Base with all of your existing productivity and workflow apps.

With this comprehensive guide, learn everything you need to know about SMS marketing.

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Real Estate Text Message Marketing

Real estate text message marketing is how realtors, agents, brokers, and investors across the U.S. are taking their businesses to new heights. Text marketing helps real estate agents streamline communication with prospects, follow up with leads, and ultimately sell more properties.

Why use SMS for real estate marketing?

Dozens of clients need to hear from you now — not the next time they check their voicemail or email. Texting is the only communication method fast enough to keep up with your busy schedule.

You need to send real estate texts that get results. With Texting Base, you can automate messages to all of your contacts to get more listings in front of more people. That means you can close more sales.

Come this Saturday to our open house. 4,000 SQ FT home, walking distance to the beach! All offers accepted

Text Marketing for Realtors: By The Numbers

  • Real estate messages to clients have a 98% open rate.
  • Real estate text messages get a 45% response rate.
  • Among potential home buyers, 62% prefer to get information about new properties via text messages.
  • Only 15% of real estate agents send text messages to clients, but 40% of prospects prefer communicating via text over communicating by phone.

Benefits of text marketing for real estate agents

The potential benefits of SMS and MMS for real estate marketing are endless, but the most important benefit for agents is higher revenue.

  • Initiate mass client texting campaigns directly from your smartphone.
  • Set up automated text messages that send high-value listings to your preferred contacts.
  • Create more touch points with prospects to foster engagement and keep deals moving down the pipeline.
  • Get your message out and truly heard. Contacts read most text messages within five minutes.
  • Review texting analytics to make data-driven decisions about your text marketing.
  • Send custom messages to single prospects, groups and more.

Real Estate SMS Marketing Use Cases

Send pictures of properties with prospects.
Real estate agents can use in their text message marketing to send images of their listings to prospects.

Let your contacts know when you’re available for showings.
SMS can be a great tool for scheduling showings with prospects. You can use text messages to inform an individual prospect or a group of your availability to show some of your new listings.

Request referrals and offer incentives.
Everyone in real estate knows how valuable referrals are. You can use texting to send messages to satisfied customers asking them if they know anyone looking to buy or sell a property.

Ask new contacts about the kinds of listings they would like to see.
Agents can use real estate SMS marketing to engage in 1-on-1 conversations with prospects to learn their housing preferences and further qualify them for a showing.

Provide more details about specific properties your clients are interested in.
Do you have a prospect asking for more information about a specific listing? SMS makes providing property details easy and more engaging.

Follow up on properties and gauge your prospects’ interest.
Text message marketing for real estate reduces the time and effort it takes to maintain an effective follow up process.

Schedule meetings, showings, closings and more.
Utilizing SMS is an excellent way to increase your meetings and showings via appointment reminders.

Send thank you messages to clients you have worked with.
In real estate, a thank you message can go a long way.

What to Include in Your Real Estate SMS Marketing Messages

There’s an art to real estate texts that get results. Your messages need to stand out from the crowd and drive real engagement that can lead to sales. Here’s what you need to include in your real estate messages to clients:

Give your prospects all the information they need to decide whether they want to view a property. Include the address, the number of bedrooms and bathrooms, the lot specifications and the price. End with a call to action to text back, call you or email you.

How to Start with Text Marketing for Real Estate

  1. Sign up for Texting Base
    Sign up for Texting Base for free for 14 days. After that, you can choose the plan that best fits your needs.

  2. Migrate your current contact list
    Texting Base makes it simple to upload your existing contact list so you can keep building your text marketing strategy without having to start from scratch.

  3. Build your real estate text message scripts
    Save time in the future by spending some time working on your real estate text templates now.

  4. Choose your campaign keyword
    Your campaign keyword is the phrase or single word that your prospects can use to opt into your contact list via text message.

  5. Get the word out
    Once you have chosen your campaign keyword, let prospects know they can opt into your SMS contact list and get new listings and helpful information.

  6. Start sending real estate text messages
    As your contact list grows, the only thing you have left to do is to start sending out real estate texts that get results.

Real Estate Text Message Templates

We have 122 listings in the Chicago area that are under $300,000. Click here to see the list and schedule a showing.

Hi, [Insert Name]. We’re all set to meet at [Insert Address] at 3:30 p.m. this Friday, Oct. 14. Please let me know if you have any questions. Looking forward to meeting!

Your real estate agent has just uploaded new documents for you to sign. Click here to view the documents, or text HELP to get your questions answered.